Some may call that a match made in heaven. We call it a pretty powerful relationship.
The CXO Priorities Dashboard is produced by Boardroom Insiders and ITSMA as a service for corporate clients and members focused on deepening relationships with the C-suite in their most important accounts.
For more than 25 years, ITSMA has brought together a world-class community of marketing leaders and teams to explore what’s new and next in B2B marketing with our annual Marketing Vision conference.
Now, as we begin peering into the next phase of disruption and change, the community-powered insight, education, and peer sharing that define ITSMA are more important than ever.
We’re all living in an ABM world now. The rise of ABM has transformed B2B marketing in recent years. CMOs and marketing teams have shifted go-to-market strategies and campaigns to be more targeted and personalized with key executives in the accounts that matter most.
This forum explores the big questions facing CMOs, ABM program leaders, and other key stakeholders as we continue to shift toward ABM-centric strategies.
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