ITSMA, the thought-leaders of account-based marketing, live and breathe engagement strategy. At Boardroom Insiders, all we do is help clients strengthen their ABM engagement strategy with our expansive database of executive profiles.

Some may call that a match made in heaven. We call it a pretty powerful relationship.

On this episode of ITSMA Talks, Rob Leavitt and Boardroom Insiders CEO and Co-Founder, Sharon Gillenwater, talk about why now is the "Golden Age for executive engagement!"

For more about Using ABM for Executive Engagement, check out: The Five Keys to C-Suite Success.

On this episode of ITSMA Talks, Rob Leavitt talks with our Boardroom Insiders President and Co-Founder, Lee Demby, about the importance of “considered insight,” especially in light of the pandemic pivot to doing everything online.

For more on Doubling Down on "Considered Insight", check out the companion blog article here.

The result of bringing industry expertise together:

The CXO Priorities Dashboard is produced by Boardroom Insiders and ITSMA as a service for corporate clients and members focused on deepening relationships with the C-suite in their most important accounts. 

Marketing Vision 2021: Helping B2B Marketers Navigate Today’s Choppy Waters

For more than 25 years, ITSMA has brought together a world-class community of marketing leaders and teams to explore what’s new and next in B2B marketing with our annual Marketing Vision conference.

Now, as we begin peering into the next phase of disruption and change, the community-powered insight, education, and peer sharing that define ITSMA are more important than ever.

ABM Forum 2021: How the Rise of ABM is Changing Marketing

We’re all living in an ABM world now. The rise of ABM has transformed B2B marketing in recent years. CMOs and marketing teams have shifted go-to-market strategies and campaigns to be more targeted and personalized with key executives in the accounts that matter most.

This forum explores the big questions facing CMOs, ABM program leaders, and other key stakeholders as we continue to shift toward ABM-centric strategies.