“Boardroom Insiders is education. It educates you about the person who you’re about to meet. You want to bring value to this person, and the best way to bring value is to understand who they are first.”
Melissa Watts
Senior Marketing Manager
A Boardroom Insiders’ Case Study
How one senior marketing manager at Adobe is using Boardroom Insiders' BI SIGNATURE solution to support a sales team hungry for information that can facilitate executive engagement and help them close bigger deals, faster.
Adobe is a technology company known for its multimedia and creativity software products. Popular products include Photoshop, Acrobat Reader, and Adobe Creative Cloud.
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Melissa Watts was already a fan of Boardroom Insiders when she joined Adobe. She had used our platform in another role at a different company with great success. So, a few months into the job at Adobe, she became the internal champion for our platform.
First, she got a peer interested, then a manager. We gave a demo, then another one. Then, we launched a pilot program across Watts’ team.
The result: Her sales reps got tremendous value out of our database, putting the intelligence in each profile to use securing valuable C-level meetings. They began building stronger executive relationships, which yielded results across the team.
Now, the pilot has grown to a full-access license across two different departments within Adobe.
Melissa Watts
Senior Marketing Manager
Marketing Team
Sales Team
21,000+ Employees
Technology, Software
“Boardroom Insiders is education. It educates you about the person who you’re about to meet. You want to bring value to this person, and the best way to bring value is to understand who they are first.”
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