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Inside Adobe’s People-First Strategy

A Boardroom Insiders’ Case Study

Case Study Overview

How one senior marketing manager at Adobe is using Boardroom Insiders' BI SIGNATURE solution to support a sales team hungry for information that can facilitate executive engagement and help them close bigger deals, faster.

About Adobe

Adobe is a technology company known for its multimedia and creativity software products. Popular products include Photoshop, Acrobat Reader, and Adobe Creative Cloud.


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Provide Stronger Intelligence for Executive Meetings
Copy of Case Study - Adobe Marketing (4)
Foster Quicker Synergy With Key Prospects and Accounts
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Drive More Sales and Overall Business Growth

Strategy & Execution

Melissa Watts was already a fan of Boardroom Insiders when she joined Adobe. She had used our platform in another role at a different company with great success. So, a few months into the job at Adobe, she became the internal champion for our platform. 

First, she got a peer interested, then a manager. We gave a demo, then another one. Then, we launched a pilot program across Watts’ team. 

The result: Her sales reps got tremendous value out of our database, putting the intelligence in each profile to use securing valuable C-level meetings. They began building stronger executive relationships, which yielded results across the team. 

Now, the pilot has grown to a full-access license across two different departments within Adobe. 

Solution Owner

Melissa Watts
Senior Marketing Manager


BI Users

Marketing Team
Sales Team

Company Size

21,000+ Employees

Company Type

Technology, Software

“Boardroom Insiders is education. It educates you about the person who you’re about to meet. You want to bring value to this person, and the best way to bring value is to understand who they are first.”

Melissa Watts
Senior Marketing Manager

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