Inside Adobe’s People-First Strategy

Melissa Watts was already a fan of Boardroom Insiders when she joined Adobe. She had used our platform in another role at a different company with great success. So, a few months into the job at Adobe, she became the internal champion for our platform. 

First, she got a peer interested, then a manager. We gave a demo, then another one. Then, we launched a pilot program across Watts’ team. 

The result: Her sales reps got tremendous value out of our database, putting the intelligence in each profile to use securing valuable C-level meetings. They began building stronger executive relationships, which yielded results across the team. 

Now, the pilot has grown to a full-access license across two different departments within Adobe.