Dominic Shine
Global CTO, Dentsu Aegis Network
Dentsu, Inc.

Last Updated: 07/18/2018

Executive Summary

Shine is Global Chief Technology Officer at Dentsu Aegis Network, since October 2017. Shine brings over two decades of technology experience to his position, joining from News Corp where, as Global CIO, he has led a multi-year transformation of their technology capabilities, to enable faster delivery of Digital products to drive revenue growth and a significant modernization of the software platforms used to drive improvements in business effectiveness.  Prior to News Corp, Shine served as the Global IO for the Reed Exhibitions Division at Reed Elsevier (now RELX Group), a global provider of information and analytics for professional and business customers across industries. There, he rebuilt the group's technology capability and led the creation of a new technology strategy which then resulted in a multi-year transformation of process and platforms across the group's businesses in 39 countries worldwide. Shine began his career in July 1991 at ACT Financial Systems (now Misys) as a Business Analyst. In February 1994, he joined Global Asset Management (GAM) and held various positions in Global Wealth Management Business Systems and Digital before rising to Head of Technology. In August 1999, he began a year-long run as Vice President of Global Technology at JPMorgan Chase & Co. From September 2000 to October 2002 he was Program Director at EGG Plc., followed by stints as Global Head of Information Technology Platforms and Development at global asset manager Henderson Global Investors and CIO at insurer the Beazley Group.

Current Focus

  • Company Overview:  Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.
  • His Role:   Dentsu Aegis Network announced the appointment of Shine as Global Chief Technology Officer in June 2017. This is a new role for the network and demonstrates the ongoing momentum to create an unparalleled management team to support the company ambition to become a 100 percent digital economy business by 2020.  Shine joins the business on October 1, 2017. “Developing market-leading systems and platforms is critical to gain competitive advantage in the digital economy and, with the appointment of Dominic Shine, the creation of the new Global Chief Technology Officer role marks a further step towards this ambition. Dominic will work in partnership with the strategy, innovation and data teams to identify and leverage the latest, most relevant technologies and innovations, including VR, AR, AI and Voice, offering clients data-driven, game-changing solutions to propel their businesses’ success,” said CEO Jerry Buhlmann.  “Dominic is a highly driven, proven, delivery-focused leader, and I am confident his addition to the top leadership team will further bolster our digital ambitions.”
  • Primary Responsibilities:  In his role as CTO at Dentsu Aegis Network, Shine will oversee both technology strategy and day-to-day technology management, in addition to taking on a significantly broader remit across the technology, innovation and data agendas. This will incorporate client-focused tech solutions, key accountability for all technology platforms, a continued prioritization of cybersecurity, and driving the continued integration of Dentsu Aegis’ data assets and capabilities.
  • Expand Performance Marketing Capabilities and Expert Talent: In April 2018, Dentsu Aegis Network announced the acquisition of digital and performance marketing agency M8 reported Adweek. Following the acquisition, M8 will become part of Dentsu Aegis Network’s iProspect, providing a bridge for U.S.-based clients into markets in Latin America while continuing to service Hispanic and multicultural markets in the U.S. “For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance marketing capabilities and expert talent to reach multicultural audiences in the U.S., as well as Latin America. M8 is without a doubt one of the best independent creative and performance marketing agencies in Miami, and positions us to better address the increasing business challenges our clients face by providing a convergence of solutions,” said Claudia Colaferro, CEO of Latin America. M8 founder and CEO John Santiago will continue to serve as the agency’s chief executive following the acquisition. iProspect, Latin America President Philippe Seignol said, “For some time, we have wanted to have a presence in Miami, serving Latin America and the U.S. Hispanic market. I believe we have found the perfect team, who share our vision and passion for great creative marketing and digital performance solution.” iProspect hopes to deliver people-first an data-driven marketing strategies to clients seeking services under a common umbrella of providers, according to Seignol, with the goal to transform businesses and build brands across the U.S. and Latin America.
  • Anheuser-Busch InBev Partnership: AB InBev, the world's biggest brewer, has selected Dentsu Aegis Network's Vizeum as its new media agency.  The appointment came at the conclusion of a global media review launched in March.  AB InBev spent over $700 million on measured media in the United States in 2016, according to Kantar Media.  “We have now completed the review of our media planning and buying capabilities globally to reduce complexity and structure our approach to marketing into a more consistent operating model,” an AB InBev representative said in a statement. “We want to thank MediaCom for their work and partnership over the years, and are pleased they will continue to support our business in other regions globally.”
  • In His Own Words:  “I am delighted to be joining the talented team at Dentsu Aegis at such an important time,” said Shine in a 2017 statement.  “The network’s pioneering leadership team recognizes the necessity of innovative tech-enabled client solutions and the importance of harnessing the skills and capabilities that exist across the entire group.  Dentsu Aegis is totally committed to maintaining a market-leading position as a data-driven, platforms and solution business and to develop or acquire to deliver on this ambition.  Last year’s acquisition of Merkle was a perfect example of this strategy in action.  A key part of my approach, working closely with my Executive colleagues, will be to foster collaboration around the best people, ideas and technology solutions so that we can help our clients to navigate the rapidly evolving technology landscape and realize greater value.”
  • Supporting Transformation Efforts:  Dentsu Aegis is at the forefront of the industry in its shift to people-based marketing, and an unwavering commitment to its digital ambition and vision to ‘innovate the way brands are built’ has resulted in a number of strategic hires and acquisitions that have seen it outperform its peer group for the sixth consecutive year, reported the Company in July 2017. The strategic acquisition of Merkle in August 2016, the largest independent data analytics CRM and performance marketing agency in the US, was game-changing for the Group’s capabilities in high-quality data, analytics and CRM and also saw David Williams’ appointment to the Dentsu Aegis Executive.  The top leadership team was further strengthened with Giulio Malegori’s appointment as CEO of the EMEA region in early 2017, and then the recent appointments of Nick Brien as CEO Americas & US and Nigel Morris as Chief Strategy & Innovation Officer have ensured that the Executive Team is designed with growth, transformation, and strategic innovation at its heart.  Shine’s role as Global Chief Technology Officer will ensure that Dentsu Aegis Network is quickly and effectively leveraging emerging tech capabilities across its global network to ensure competitive advantage and continued market leadership.  
  • Launching Merkle India:   Dentsu Aegis signed a definitive agreement in 2017 to acquire Sokrati, India’s leading data-driven performance marketing and analytics agency, launching Merkle in the country – the first launch of the global data-driven performance marketing agency in the Asia Pacific region. Post-acquisition, Sokrati will be rebranded as Merkle | Sokrati, further scaling Dentsu Aegis India’s data and performance marketing offering.  Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia, said: “Sokrati has strong ability in CRM and data to accelerate the launch of Merkle in India and further bolster our data practice, which is becoming increasingly critical in all aspects of our business. It will also give our clients added value as we bring CRM and data into the heart of our digital offering. With Dentsu Aegis Network India already being a leader in performance marketing services, with iProspect and the recent acquisition of SVG, the complementary addition of Sokrati will enable the network to take a clearly dominant position in the rapidly growing Indian digital advertising market. With Sokrati on board, we will now be more than twice the size of any of our competitors in search and performance. Out of 3,500 staff in India, about 1,500 will be digital professionals, and over 35% of our revenue – a market-leading statistic – will come from digital.”  Over the past four years, Sokrati was consecutively ranked Deloitte’s top 50 Technology Companies in India. 

Key Challenges



Biographical Highlights

  • Shine earned a Bachelor of Science degree in Management and Computer Science from Aston University in 1991.
  • During his last year at Aston University, he served as a Business Analyst at Hewlett Packard Company (HP).
  • Shine joined ACT Financial Systems (now Misys) in July 1991 as a Business Analyst.
  • In February 1994, he joined Global Asset Management (GAM), where he held the following positions:
    • Various positions, Global Wealth Management Business Systems
    • Various positions, Digital
    • Head, Technology
  • Between August 1999 and September 2000, Shine served as a Vice President of Global Technology at JPMorgan Chase & Co.
  • From September 2000 to October 2002, he was Program Director at EGG plc.
  • Shine joined Henderson Global Investors in April 2003 as Global Head of Information Technology Platforms and Development.
  • He served as Chief Information Officer at Beazley Group from July 2004 to September 2006.
  • In October 2006, Shine joined Reed Elsevier (now RELX Group) as Group Information Officer of Reed Exhibitions Division.
  • In September 2012, Shine was appointed Global CIO at News Corporation.
  • Since October 2017, Shine has served as Global Chief Technology Officer for Dentsu Aegis Network at Dentsu, Inc.