Hinrich J. Woebcken

Hinrich J. Woebcken
CEO, North America Region & President and CEO, Volkswagen Group of America, Inc., Volkswagen AG

Last Updated: 01/15/2018

Executive Summary

Hinrich Woebcken serves as the President and Chief Executive Officer at Volkswagen Group of America, a role he assumed in April 2016. He also serves as Chief Executive Officer of the North American region for the Volkswagen brand, where he oversees all activities in the United States, Mexico and C

Current Focus

  • Quest for U.S. relevance: In January 2018, Volkswagen said it plans to spend more than $3.3 billion in North America to help lift the brand out of irrelevance in the U.S., reported

Key Challenges

  • Moving ahead:  "Woebcken is CEO of Volkswagen's North American region, brought in as a hasty replacement for Michael Horn in early 2016 when the company's diesel-

Biographical Highlights

  • Born c. 1961
  • Woebcken graduated with a degree in industrial engineering.

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