In 2018, a leading national telecommunications company decided to launch an account-based marketing program. To make the program a success, the marketing manager in charge of it needed a way to feed her sales team valuable information that could help them get a foot in the door.
Because of the insight she offers with Boardroom Insiders, she can arm her sales professionals with information about business priorities for a given account.
Now, her team can go in and present a viable solution to a very real business challenge. That’s why, when she approached her sales team earlier this year to ask if the company should continue investing in Boardroom Insiders, the answer was unanimous: Boardroom Insiders has become invaluable to the work they do.