The ABM marketing team connected sales teams across America with Boardroom Insiders’ Executive Profiles, as well as key insights generated from our BI PRO platform. The client’s sales professionals were then able to customize their communications to line up with identified executive priorities.
To connect the dots even further, the client’s sales teams used the relationship mapping tool in our BI PRO platform to learn about executives’ professional connections. The tool shows not just who is connected to whom, but also the strength of those connections so the ABM team can understand which relationships are stronger than others.
The client spot-checked data against its own research and found Boardroom Insiders’ systems to be both accurate and reliable. The result was an estimated 1,000+ hours saved by outsourcing the challenging and time-consuming task of conducting executive research.
Today, the sales team continues to leverage Boardroom Insiders-generated data while crafting email and social media outreach and on the phone. Some have even used the insights in meetings with the executives themselves. As a result, the number of ABM accounts has increased tenfold.