February 05, 2013

    Amazing Takes Effort: The Case for Working Harder AND Smarter

    We love the quote at right. While it has been attributed to a basketball coach, it applies to every one of us.

    January 10, 2013

    You Don't Know What You Don't Know

    Confident, optimistic and always on the go, typical sales pros have little time to ponder what they might be missing when it comes to...

    December 03, 2012

    Don't Let The Perfect Be the Enemy of the Good

    Salespeople are always looking for a silver bullet — a resource that connects all the dots telling them who to call, what to say, and how...

    June 10, 2012

    Fish in blue water

    You are likely familiar with the popular business strategy book Blue Ocean Strategy. The premise is that many companies are competing in...

    February 14, 2012

    Female CIOs: Part II

    Two weeks ago we published a list of Fortune 250 CIOs who are women, along with some thoughts about why you should care. This post...

    February 06, 2012

    F-250 Female Chief Information Officers Approaching 20%

    Women who achieve the rank of Chief Information Officer--in the Fortune 250 no less--are some of the most interesting executives we cover....

    October 11, 2011

    Account Based Marketing Made Simple

    Over the years our executive profiles have supported many account based marketing programs (ABM). If you are not familiar with ABM, it is...

    September 11, 2011

    Why Marc Benioff thinks you should engage CXOs

    We are big fans of Marc Benioff, the visionary behind Salesforce.com, the leader in the red-hot cloud computing space. Benioff shares our...

    August 11, 2011

    Why CXO Agendas Matter

    When talking with customers about the value of Boardroom Insiders C-Level executive profiles, we sometimes hear, "But we do not sell to the...

    July 11, 2011

    Critical Success Factors for Sales Transformation

    As purveyors of in-depth executive profiles, we hear on a daily basis from enterprise sales teams looking for more information on executive...

    January 11, 2011

    Why Economic Development Teams Love Boardroom Insiders

    The competition between states looking to woo businesses seeking headquarters and factory sites is intense. Economic development is a major...

    November 11, 2010

    Playing Matchmaker: Designing A More Powerful Executive Sponsorship Program

    Given that most of our customers are global enterprise companies, we are well-positioned to spot emerging trends in the areas of key...

    October 11, 2010

    Boardroom Insiders Featured in "Conversation Signposts"

    Boardroom Insiders President Lee Demby recently spoke to the folks at St. Meyer & Hubbard, which resulted in this newsletter article:

    September 11, 2010

    New CXO Role: Chief Marketing Technologist

    If you sell tech services to CMOs–such as marketing analytics or campaign management tools, head's up! The idea of a new position–the Chief...

    May 11, 2010

    New IBM CEO Study

    On site at SapphireNow, I was briefed today on a brand new CEO study from IBM. The company interviewed more than 1500 CEOs worldwide. Among...

    January 11, 2010

    Marc Benioff on "Connecting the Dots"

    I have been enjoying  Marc Benioff's book, Behind the Cloud, which Santa left for me under the tree last month. Benioff is the CEO and...

    December 10, 2008

    Relevance: The key to C-level engagement

    When it comes to being marketed to, we are all experts. As individuals, we are on the receiving end of thousands of “impressions” every...

    September 11, 2008

    CEOs "Unplugged"

    In corporate America, CEOs are our celebrities. Having worked as a consultant for many Fortune 500s, I know the incredible demands placed...