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    July 08, 2019

    C-suite intelligence takes company enterprise sales to the next level

    In 2018, a leading national telecommunications company decided to launch an account-based marketing program.

    June 20, 2019

    Inside Adobe's ABM Strategy: Why Melissa Watts puts people first

    Melissa Watts is a senior marketing manager at Adobe, responsible for the territory from Miami to Maine and as far west as Texas.

    May 10, 2019

    ITSMA's annual forum is diving into how marketing can drive growth