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    January 09, 2018

    Changing the Game in 2018: One Big Tip for Upping Your C-Level Strategy

    Seeking: Female financial services CFOs in the Southwest. Wanted: IT executives in Texas who love cricket. No, these aren’t match.com...

    October 09, 2017

    The Results Are In: ABM Strategy Is Paying Off

    So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day goes by...

    January 21, 2017

    CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

    Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology. Gosling now...

    June 02, 2016

    C-Suite Selling: Where Predictive Analytics Fall Short

    As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us win more...

    April 12, 2016

    Why a Key Account List is Just the First Step of Your ABM Journey

    Here’s a sad but true tale of missed ABM opportunity. A Fortune 100 company spends months of man-hours—and invests in various data...

    December 02, 2015

    Account-Based Marketing: The Top Five Reasons Why It Fails

    Sales and marketing leaders from companies across a variety of industries tell us that account-based-marketing (ABM) programs are...

    September 11, 2010

    Case Study: Best Practices in Account Based Marketing

    Earlier this year, a Fortune 100 technology company presented us with a challenge: deliver in-depth profiles of 100 customer executives...