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    What Industry Conferences Do You Attend to Keep Your Knowledge and Skills Fresh?

    March 29, 2018
    What Industry Conferences Do You Attend to Keep Your Knowledge and Skills Fresh_
    Attention marketers and sales leaders: what industry conferences do you attend to keep your knowledge and skills fresh?
    I’ve sampled quite a few over the years. When it comes to sales and marketing strategy and best practices, the best—IMHO—is SiriusDecisions Summit
    I attended SiriusDecisions Summit last year with other members of the Boardroom Insiders leadership team. We had a great experience in terms of the two things that conference attendees care about most:
    The Networking
    The event is not cheap and management does not allow non-sponsoring vendors to attend. This ensures a high-quality audience of senior marketers and sales leaders—the people you want to meet.
    The Content 
    SiriusDecisions is one of the most credible thought leaders when it comes to topics like ABM, Sales Enablement, Customer Engagement and more. We learned a ton last year that we have applied successfully to our business and that of our clients. In fact, we even wrote an ebook about it called “How CXO Engagement Makes Large Account ABM More Successful.”
    Today we are proud to announce that Boardroom Insiders will be sponsoring SiriusDecisions Summit in 2019. We have all kinds of offerings planned that are designed to help attendees explore the topics of CXO engagement and C-Suite selling.
    If your management is mandating that you engage C-level customers, then we should talk. 
    What's the key to successful large account abm?

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    Sharon Gillenwater

    About the Author

    Sharon Gillenwater

    Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.