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    ITSMA's annual forum is diving into how marketing can drive growth

    May 10, 2019

    MLF19-SocialCard-Sponsor-Boardroom Insiders

    The Boardroom Insiders team is heading to Napa Valley soon, and while we expect to drink our fair share of wine while we’re there, that’s not the only thing we’re looking forward to. ITSMA’s annual forum is taking place May 21 - 22, at the Westin Verasa in Napa, and we are proud sponsors of the event.

    The event is a highlight of the year for marketing pros, offering an opportunity to dig deep into trends, challenges and case studies. This year’s theme is “Strengthening Marketing’s Role in Driving Strategic Growth,” and that concept resonated with us. Working with marketers at companies across the country, we understand the impact they have within their organizations. We also know there’s potential for even more. A quick look at the agenda shows an impressive list of speakers ready to dive into all that and more.

    If you’re already planning to attend, great — we can’t wait to see you there. If you haven’t decided, we have something that could help make your decision a little easier: Boardroom Insiders clients and supporters can get access to a special discounted rate of $1,695 by using code SPONSOR19B.

    Below, we’ve compiled a list of the sessions we’re looking forward to. See you there!

    • Strengthening Marketing’s Role in Driving Strategic Growth
      Tuesday, May 21, 8:45 a.m.

    In this presentation, Julie Schwartz, senior vice president of research and thought leadership at ITSMA, and Vincent Rousselet, vice president at ITSMA, will discuss the organization’s research into how marketing leaders are advancing the perception of reality of marketing as a driver of new insights, new offerings and new strategies for growth.

    • IBM’s Agile Marketing Journey
      Tuesday, May 21, 1:15 p.m.

    John Gallagher, chief marketing officer of global technology services at IBM, will explore what it means to be “agile” and whether a marketing team can successfully take a practice rooted in software development and make it their own. Marketing has changed from a profession about art, creative and the big idea to a profession tipping as much toward science. The big idea still matters, but the point is to change the rule book to get it done faster, get feedback quickly and strive for the same goal: How can we be better tomorrow?

    • ABM Leaders Panel
      Tuesday, May 21, 3:15 p.m.

    This panel discussion will pull together three industry leaders for an in-depth conversation on the state of ABM, led by Rob Leavitt, senior vice president of ITSMA. Joining Rob on the panel are: Eileen Egan-Cammarata, senior director of ABM, verticals and strategic partner marketing at Red Hat; Eric Martin, the vice president of account-based marketing at SAP North America; and Abhishek Mendiratta, the senior director of marketing, ABM, Demand Gen & Alliances for HCL Technologies.

    • 7 Habits of Highly Forgettable People: How to Become More Memorable
      Tuesday, May 21, 4 p.m.

    Carmen Simon is a cognitive neuroscientist and founder of Memzy, an agency that helps teams create and deliver memorable content. In this conversation, Carmen will talk through the differences between forgettable people and ones who make an impact.

    • Rethinking PwC’s People Strategy to Meet the Marketing Needs of Tomorrow
      Wednesday, May 22, 9 a.m.

    In this session, Matthew Lieberman, chief marketing officer at PwC, will talk through the challenge of bringing a 160-year-old company into the digital age and how PwC set out to break down silos and bring technology into every aspect of marketing. Matthew will discuss how PwC’s digital transformation came to life within marketing and how the marketing function can be a force for change across a business.

    We look forward to seeing you there!

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    Sharon Gillenwater

    About the Author

    Sharon Gillenwater

    Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.