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    How Technology is Changing Healthcare Sales

    April 14, 2015

    How Technology is Changing Healthcare SalesThe past decade has seen a technological revolution across all industries, and healthcare is no exception. Technology has quickly become an integral part of healthcare, due to both governmental mandates and patient expectations. In just the last decade alone, doctors, administrators and patients have come to expect and rely on on the following technologies:

    • Electronic Health Records

    • Mobile Health Apps

    • Telemedicine

    • Wearable Technology

    • Self-service Kiosks

    • Remote Monitoring Tools

    • Wireless Communication

    • Locating Services

    • Portal Technology

    These are just a handful of the new technologies that exist, and more are emerging everyday. With all of these technologies emerging, there is a need for in-house experts to evaluate, purchase and manage them, which has elevated a whole new group of technology-focused healthcare executives. These are the the people you need to engage if you are selling into healthcare. Yet due to the newness of their roles and the inconsistencies in their titles, these executives are not always easy to identify.

    Their titles typically range from Chief Information Officer (CIO), to Chief Medical Information Officer (CMIO), and Chief Medical Officer (CMO), but they each carry similar roles and the purchase power to make decisions for their medical institution.

    To help you update your sales strategy to better target these individuals, we’ve compiled a list of the top 50 technology executives from some of the biggest hospitals in the country, and it is our gift to you. You can use this list to identify and reach important healthcare decision makers, potentially even before your competition does.

    The right information can make all the difference between success and failure. We hope this list helps put you on the path to many future successes.

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    Sharon Gillenwater

    About the Author

    Sharon Gillenwater

    Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.