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    Top 5 Tips for Engaging CXOs

    February 19, 2014

    The first thing to remember if you are trying to engage a CXO is that they are unimaginably busy. They are also surrounded by people (gatekeepers, in sales-speak) whose sole function is to filter out any "noise" unrelated to the executive's top business priorities.

    The second thing to remember: you are "noise" until you prove otherwise.

    Following these simple do's and don'ts will help you rise above the noise and demonstrate worthiness, increasing your chances of successfully getting the attention of a CXO.


    Boardroom Insiders tells you what's relevant to CXOs, helping you rise above the noise and close bigger deals, faster. But don't take our word for it--see for yourself by downloading one of our executive profiles.

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    Sharon Gillenwater

    About the Author

    Sharon Gillenwater

    Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.