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    Join our new LinkedIn Group!

    January 11, 2009

    There are plenty of forums out there about general sales and marketing–but I haven't yet found a good one that focuses on the special challenge of selling and marketing to senior executives and CXOs. So I started a new forum on LinkedIn on just this topic. It is sponsored and moderated by Boardroom Insiders, but you don't have to be a customer to join--everyone is welcome! Appropriate questions and discussion topics include:

    - how to increase the effectiveness of account-based marketing efforts

    - what CXOs expect from vendors who want their business

    - best practices in CXO engagement

    - how to "move the needle" with executive-level customers and prospects

    - how to customize marketing communications and programs for individual CXOs

    - how other companies have successfully reached and engaged CXOs

    - how to pitch new ideas to CXOs within your own organization

    To join, just go to LinkedIn, click on "Groups Directory" and search for: "Boardroom Insiders."

    Look forward to seeing you there!

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    Lee Demby

    About the Author

    Lee Demby