Jeannine M. Haas
CMO, Avis Budget Group Inc.
Last Updated: 08/30/2012

Biographical Summary

Experienced marketer Jeannine Haas brought her brand development savoir faire to Avis Budget Group in 2011 when she was named the Company's Chief Marketing Officer. Avis Budget Group operates two of the leading global brands in the vehicle rental industry through Avis and Budget. Avis is a leading rental car supplier that primarily serves the premium commercial and leisure segments of the travel industry. Budget is a leading rental car supplier competing within value-conscious segments of the industry in the United States and other regions, and as a premium brand in Canada, the Caribbean and other parts of the world. Haas has over two decades of prior marketing experience, having held numerous positions of increasing responsibility at both Ford Motor Company and American Express.


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