CMO, Skype, Microsoft Corporation
In October of 2011, Microsoft completed its $8.5 billion purchase of Internet communications company Skype, creating the Skype division. In early 2012, Microsoft implemented a companywide restructuring of its marketing operations, laying off about 200 people and putting more creative and advertising control in the hands of its product teams. In July of 2012, Microsoft's Skype division announced it had hired Elisa Steele to its senior management team. Reporting to Skype President Tony Bates, Steele is based at Skype's offices in Palo Alto. She is a Corporate Vice President and oversees Skype's global brand and marketing functions as Skype's Chief Marketing Officer (CMO). This isn't Steele's first foray into emerging technology. Prior to Skype, this direct and straight-talking executive served as EVP and CMO of Yahoo! Inc. and held senior marketing positions at Sun Microsystems and NetApp.
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