Executive Profiles
Michael Mendenhall
SVP and CMO,
Hewlett Packard Company
Last Updated: 07/01/2010
Biographical Summary
Needing a new approach to branding, Hewlett-Packard hired Mendenhall in 2008 to head its marketing efforts. A former Disney executive with 17 years experience running everything from film marketing to theme parks, Mendenhall is revamping the HP brand for the 21st century with new projects including a multi-year promotional deal with the National Basketball Association and a partnership with MySpace.
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