Executive Profiles
Michael Mendenhall
President and COO,
LIPMAN
Last Updated: 09/29/2011
Biographical Summary
Needing a new approach to branding, Hewlett-Packard hired Mendenhall in 2008 to head its marketing efforts. A former Disney executive with 17 years experience running everything from film marketing to theme parks, Mendenhall aimed to revamp the HP brand for the 21st century with new projects including a multi-year promotional deal with the National Basketball Association and a partnership with MySpace. Mendenhall quietly left the company in January 2011 and immediately resurfaced as the President, COO and Partner at Lipman, a venerable marketing, advertising and branding agency that was founded in 1927 and is located in New York's hip meatpacking district,
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