Executive Profiles
Robert A. (Bob) Lutz
Founder,
Lutz Communication
Last Updated: 09/07/2011
Biographical Summary
Lutz, perhaps GM's most famous employee and a former Marine fighter pilot, retired in May 2010, marking his second retirement from GM. The long-time auto industry executive, who besides working for GM in Europe in the 1960s, held executive positions at BMW, Ford and Chrysler, where he put his stamp on vehicles like the retro Plymouth Prowler, and Dodge Viper, rejoined GM in 2001, as the head of product development. But Lutz is not idle in his retirement; he founded and is running Lutz Communication, a consultancy dedicated to helping "business in motion."
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