Our Story: "Nobody Wants to Do What We Do"
Boardroom Insiders was born out of a simple request. A Fortune 100 technology company was hosting a customer golf event and wanted in-depth profiles of the executives who would be attending. With all of the information resources and tools on the market, we thought it would be an easy, "cut-and-paste" assignment.
We couldn't have been more wrong.
We learned that while online information products do a great job with some things, executive profiling is not one of them. A thorough executive profile requires many hours of research into personal biographical details and analysis of current business initiatives and challenges. It requires skilled human researchers and cannot be automated or aggregated. In fact, this mission-critical work is often delegated to trusted executive support staff, who already have more than enough on their plates. Our own data shows that most of this type of work is done on the weekends, which means someone is giving up precious personal and family time to get the job done.
As one veteran researcher told us recently, "Nobody wants to do what you do."
Fortunately, we love what we do, which is save you time and money–and make you smarter–by telling you what's important to executive-level decision makers.
Founder and Editor-In-Chief
Sharon is an expert in marketing strategy, account-based marketing and CXO engagement programs. For more than a decade she has operated her own consulting firm, San Francisco Group, creating content, marketing strategies and programs for companies such as PeopleSoft, Siebel Systems, Sun Microsystems, Lockheed Martin, Cisco, NetApp, Symantec, Adobe, Barclay's Global Investors and Ernst & Young. Born and raised in San Diego, California, she worked for seven years as a writer before earning a master's degree combining international relations and business from the University of California, San Diego. Today Sharon lives in San Francisco with her husband and two sons and enjoys cooking, walking the hills around Dolores Park, Bikram yoga and singing in local rock bands.
Lee joined Boardroom Insiders in 2010. After spending six years in mid-market commercial banking and the last 10 years developing enterprise relationships as a principal at First Research (now a division of Hoover’s), Lee understands the importance of holistic CXO knowledge when building trusted business relationships. For Boardroom Insiders, Lee will spend the majority of his time in business development building awareness of the company’s unique, hand-crafted Executive Profiles. Lee lives in Fort Mill, SC with his wife and three sons, enjoys spending time with his family, and any chance he gets to mountain bike, ski, and golf.