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Boardroom Insiders profiles tell you what's top-of-mind with the people influencing your sale. They are essential tools for:
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"When sellers call on me, I want to know that they are listening, that they have a point of view, and to hear some recommendations and ideas in the context of my business. If they don't relate it to me, they have lost credibility and set their sales cycle back...If you want to engage with a customer, what better way than to show them you are interested in their business?"
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